At Corvian Marketing, we’ve always believed that indie voices deserve to be heard. The indie game world is full of extraordinary stories, creativity, and innovation—and it’s heartbreaking to know that many of those stories never reach players because of one big challenge: marketing.

That’s why we’re thrilled to announce a new initiative aimed at uplifting struggling game developers. We are giving away three full marketing suites to indie game studios that need help the most. If you’ve been affected by industry layoffs in the past year and have a game in active development, this opportunity is for you.

Indie game budgets are always tight. Game budgets are always tight, period. It can be tough to budget for something as volatile as marketing, especially when costs vary so much from one service to another. We talked last week about marketing a game completely for free, and while that’s absolutely doable, sometimes you want to spend a little money to go the extra mile.

Discover effective marketing strategies that won't break the bank. Especially if you’re a solo designer, or part of a small team working on your game after your full time job, finding extra money under the mattress for marketing can be impossible. We decided we wanted to put together a few suggestions for you to market your indie game completely for free.

Knowing HOW to market your game is one thing. Knowing WHEN to start marketing it is another. If you start too early, you risk burning people out with promises of a game in the far future, and starting too late could result in people not seeing your game in time for wishlists and pre-orders. There’s definitely a sweet spot but it’s different for every game genre/type/studio, and it can be excruciating to figure it out on your own, so we’ve put together a list of the things to consider when figuring out your marketing timeline.

Picture it: You’re working on your game, it looks phenomenal, friends and family have expressed a desire to play it, and then you realize - how do I show other people?

Launching is just the beginning, but ensuring it reaches your target audience and stands out in a competitive market requires strategic promotion. We wanted to share 12 amazing yet simple ways to promote your game by yourself, no marketing team needed.

If you’re feeling overwhelmed with your game and you’re not sure what to do next, or if you’re finding all your marketing endeavors have failed, flopped, or gone straight in the trash, you probably have asked yourself that one question: How did THEY do it??? There is no secret, or magic formula. Strategy, Strategy, Strategy. Allow us to break it down for you.